The influence of superstitions may not be real, but the effect of a Utah crowd decked out in the ultimate Utah Utes gear definitely is. Even one fan dressed as loudly as you could be in this iconic game day Utah Utes apparel is enough to rouse those around you and those around them, all the way down to the team itself. It’s a simple domino effect leading to Utes glory. So choose wisely when you’re faced with the mundane merchandise and University of Utah apparel at the bookstore and the top-notch clothing offered here. If you pick correctly then no one else has a chance, not in your house, not in these threads. This is game day gear but it looks just as superb in the off season. And make no mistake, these spirited Utah shirts and jackets aren’t just for Utes fans, they’re for winners.