Can I get a Roll Tide? This is the only place where you can find University of Alabama apparel that will make the Crimson Tide proud. Bama fever can be spread to each and every person you pass on game day while wearing some of this Alabama Crimson Tide apparel. Alabama gear is not just collegiate merchandise, it is a way of life, an eternal promise to the Big Al. I don’t need to tell you this though, you understand the importance of an Alabama outfit that was made to win, just like UA.